DeFacto

DeFacto – 360° Influence Marketing Campaign

• 01. DeFacto – 360° Influence Marketing Campaign

  Objective: Promote DeFacto’s collections through engaging local brand ambassadors. Approach: Curated a selection of fashion and lifestyle influencers aligned with the brand’s target audience on TikTok and Instagram Negotiated and managed influencer partnerships Provided creative direction for content such as lookbooks, challenges, vlogs, and unboxing videos Monitored key performance indicators including reach, engagement, and conversions Results: Over 350,000 organic impressions Average engagement rate of 9.6% Notable increase in in-store visits following TikTok video campaigns

• 02. Voice-over and Sound Design

  Objective: Enhance the emotional impact and authenticity of the video content during post-production. Deliverables: Professional studio voice-over recordings Voice casting tailored to product identity (male/female, tone, and style) Integration of a dynamic and modern sound environment Multilingual audio production (French / Arabic / English) Example Voice Line: "Express your style, live your vibe — DeFacto is with you every step of the way."

• 03. Video Editing and Post-Production

  Objective: Produce short, high-impact videos optimized for social media platforms. Key Features: Motion design and animated text Seamless product and branding integration Vertical formats tailored to TikTok and Instagram Reels Visual identity aligned with DeFacto’s brand DNA Video Formats Produced: TikTok Trends (15–30 seconds) “Outfit of the Day” style capsules Vertical stories and Reels Short-form documentaries featuring influencers in-store

• 04. Campaign Visual Overview

  The campaign visuals included: An unboxing video by an influencer with an inspiring voice-over A TikTok “Look of the Day” challenge filmed in a DeFacto store An urban-themed outdoor shoot with dynamic edits

• Conclusion

  2MAG’s full-scope expertise enabled DeFacto to: Build a genuine connection with its community Significantly boost organic visibility on TikTok and Instagram Create a cohesive, emotionally resonant visual communication strategy tailored for today’s digital platforms